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Meet The Team
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Cal
Founder & Web Designer
I spent years chasing performance on the ice — now I help trades and service brands chase it online. My job? Make sure every word on your site works as hard as you do in the field.
Marie
Director of Customer Success
Marie brings years of customer success experience and a lifelong love of sports to Mint & Fable — ensuring every client journey runs smooth from kickoff to campaign launch.
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Lucy
Director of Snacks & Feelings
She doesn’t write copy, but she does keep morale higher than your open rates. Catch her sleeping on the job — or anyone’s feet.
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10/10 cuteness, 0/10 writing skills.
Sam
Executive Assistant
Part operations guru, part calendar whisperer — Sam’s the steady hand behind the scenes making sure everything gets done (and done right).
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