.png)
.png)
.png)
.png)
Mint & Fable is your brand’s strategic copy partner — crafting persuasive messaging that sells, sticks, and scales. From cold leads to loyal customers, we shape the words that move people to act.
.png)
.png)
.png){kind=small}
.png)
THE FABLE FRAMEWORK
Your brand has a story. We turn it into strategy.
FIND THE GAPS
We audit your existing copy and customer journey to uncover what’s missing, unclear, or underperforming — whether it’s weak CTAs, misaligned messaging, or unclear value.
ALIGN YOUR MESSAGING WITH YOUR AUDIENCE
We match your copy to your audience’s real needs, pain points, and language — making sure it feels personal, relevant, and compelling to the people you're trying to reach.
BUILD PURSUASIVE, CONVERSION-FOCUSED COPY
We craft conversion-focused copy (emails, landing pages, website, ads, etc.) that sells, nurtures, and persuades — all while sounding like you, not ChatGPT.
LAUNCH ACROSS YOUR KEY CHANNELS (EMAIL, WEB, ADS, ETC.)
We help you plug that copy into the right places — whether it’s email flows, a new landing page, or a LinkedIn launch — with structure and confidence.
.png)
.png)
.png)
EVOLVE BASED ON PERFORMANCE AND AUDIENCE FEEDBACK
Copy isn’t “set and forget.” We track performance, collect feedback, and make improvements so your messaging grows alongside your business.
SOUND FAMILIAR?
.png)
.png)
.png)
.png)
OVERWHELMED
FRUSTRATED
STUCK
UNCERTAIN
SKEPTICAL
ANXIOUS
BURNED OUT
THIS IS WHAT YOU'LL GAIN WHEN WORKING WITH US
A CLEAR MESSAGE THAT REFLECTS YOUR BRAND AND SPEAKS TO YOUR AUDIENCE
MORE TIME TO FOCUS ON GROWTH AND PRODUCT, NOT COPY
STOP WORRYING ABOUT THE NEXT EMAIL, LANDING PAGE, OR LAUNCH
STRATEGIC SUPPORT YOU DON'T HAVE TO MICROMANAGE
A WRITER WHO "GETS IT" AND SOUNDS LIKE YOU BUT BETTER
.png)
A REAL GROWTH PARTNER
WHY YOU CAN TRUST US
.png)
.png)
"Cal has something you simply can't teach—incredible instincts. Cal has this natural ability to cut straight to the emotional core of what matters to the reader.
His copy feels effortless and authentic because he trusts his gut about what people actually want to hear and what will move them into action. All that to say he can really make an audience click a link."
Natasha - Owner of MomCopy & Coach
"Cal is a chameleon. He can sneak in direct-response/sales-focused language in any brand voice, which is really hard to do. Talented guy, would recommend."
Cardinal Mason - Copywriter & CopyMBA CEO
.png)
.png)
I'M CAL
.png)
Hey, I’m the one behind Mint&Fable.
Think of me as your strategist, or a "partner" if you will. If you aren't successful, neither am I.
None of this BS "I sell words that convert". The truth? I sell outcomes, thinking and execution.
Because let’s be real—your words are doing the talking before you ever get the chance.
I can build a site, sure. But it’s the copy that makes it convert.
I help brands & founders sound sharp, real, and nothing like everyone else—whether it’s on a homepage, a sales page, LinkedIn, or in emails that don’t get ignored.
If your brand sounds boring, people will treat it that way.
Let’s fix that—with copy that actually works.
Ready to roll?
Let’s talk.
.png)
founder creator copywriter
.png)
FOR SWEET WEEKLY TIPS & UPDATES
.png)
Copyright @ 2024-2025 Mint&Fable - All rights reserved.
Website created and operated by Mint & Fable